Software comparison
Best Survey & Customer Feedback (NPS) Software for Small Business
This is a different job than a general-purpose form builder (see our form builder comparison for one-off forms and internal surveys). Ongoing customer feedback and NPS tracking specifically benefit from built-in scoring, trend tracking over time, and CRM sync - features a generic form tool doesn't prioritize.
Updated October 8, 2026
Pricing reality
Free-tier response limits and per-response pricing shift periodically. Confirm current caps directly, especially since NPS programs that run continuously can hit response limits faster than a one-off survey would.
At a glance
Which one fits?
Best for: Businesses wanting the most complete feature set and the largest template library
Free: Free plan available with real limits on responses and questions.
Best for: Teams that specifically want a simple, dedicated NPS tool and nothing more
Free: Free tier available for a limited number of responses per month.
Best for: Budget-conscious teams, especially already using other Zoho products
Free: Free tier available with reasonable limits for small-scale use.
How we compare
The details that change the decision.
We focus on practical decisions: what the tool costs, what the free or entry plan really includes, where it fits, and which trade-offs are easy to miss. We cross-check vendor documentation and pricing information rather than repeating a feature list.
For a useful comparison, start with the job you need to complete, test the same workflow in each finalist, and check what happens when the free plan stops being enough. Then verify the current price and terms directly with the vendor before you commit.
01
Cost reality
Subscription, usage and important limits.
02
Fit
Who benefits and who should skip it.
03
Trade-offs
The limitation most likely to affect the decision.
Do this before paying
Run the same five-minute test on every finalist.
Feature lists are easy to compare and easy to overvalue. If the service offers a free plan or trial, use the same small real-world task in each finalist instead. Record what you can complete, where you hit a limit, and what requires an upgrade.
- 01
Create
Set up the smallest realistic workspace.
- 02
Do
Complete the task you actually need.
- 03
Limit
Find the first meaningful free-plan cap.
- 04
Export
Check whether your data can leave cleanly.
- 05
Price
Check the current paid plan and renewal terms.
Detailed comparison
What to know before you choose.
01
SurveyMonkey
Best for Businesses wanting the most complete feature set and the largest template library
Free option
Free plan available with real limits on responses and questions.
Trade-off
The largest, most mature platform in this category with built-in CSAT/NPS/CES tracking and real-time CRM sync (Salesforce, HubSpot) - genuinely the safest default if you're not sure what you need yet. Pricing climbs meaningfully at the tiers with deeper analytics and logic.
02
Delighted
Best for Teams that specifically want a simple, dedicated NPS tool and nothing more
Free option
Free tier available for a limited number of responses per month.
Trade-off
Deliberately narrow and simple - a clean NPS/CSAT survey that's fast to set up and easy for customers to answer in one tap, with none of the general survey-builder complexity. That narrowness is the whole point; it's the wrong tool if you also need general-purpose research surveys.
03
Zoho Survey
Best for Budget-conscious teams, especially already using other Zoho products
Free option
Free tier available with reasonable limits for small-scale use.
Trade-off
The cheapest genuinely capable option here, with NPS and CSAT tracking included and clean integration if you're already on Zoho CRM or Zoho Desk. Template library and advanced logic options are noticeably thinner than SurveyMonkey's.
StackPick verdict
The bottom line.
Not sure exactly what you need yet, want the most complete option? SurveyMonkey. Specifically want ongoing NPS tracking, nothing else? Delighted's simplicity is the feature, not a limitation. Tight budget, maybe already on Zoho? Zoho Survey. For one-off internal surveys or general forms instead of ongoing customer feedback, see our form builder comparison instead - it's a different job.
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